The Vision/Traction Organizer (V/TO): Your Complete EOS Planning Tool
The Vision/Traction Organizer (V/TO) is one of the most powerful tools in EOS. It helps leadership teams simplify their business strategy into a clear, actionable plan that everyone can understand and follow.
Instead of relying on long strategic documents that rarely get reviewed, the V/TO organizes your company vision and execution plan into two simple pages. It creates alignment, improves accountability, and helps your team stay focused on what matters most.
What Is the Vision/Traction Organizer?
The V/TO combines two critical parts of business success: vision and traction. Vision defines where your company is going, while traction ensures you are taking the right actions to get there.
This tool helps leadership answer the Eight Questions of EOS while creating a practical roadmap for long-term growth. It connects your purpose, goals, and priorities into one clear operating system.
The Vision Section
The first page focuses on the long-term direction of the company. It helps leadership define the foundation of the business and align everyone around a shared vision.
Core Values
These are the beliefs and behaviors that define your company culture. Core values guide hiring, leadership, decision-making, and accountability.
Core Focus
This identifies your purpose, cause, passion, and niche. It defines why your business exists and what you do best.
10-Year Target
Your long-term measurable goal gives the company a bold destination to work toward over the next decade.
Marketing Strategy
This includes your target market, your ideal customer list, your three uniques, your proven process, and your guarantee. It helps clarify how your business attracts and serves customers.
3-Year Picture
This section describes what your business should look like three years from now, including revenue, profit, key measurables, and operational goals.
The Traction Section
The second page focuses on execution. This is where the long-term vision becomes practical action.
1-Year Plan
This includes annual revenue, profit, measurable targets, and the most important goals for the current year.
Rocks
Rocks are the top priorities for the next 90 days. These are the most important projects that move the business forward each quarter.
Issues List
This section captures obstacles, challenges, and opportunities that need to be addressed. Teams use the IDS process—Identify, Discuss, and Solve—to resolve them effectively.
Why the V/TO Works
The V/TO works because it creates clarity. When leadership teams agree on the same vision, decision-making becomes faster and execution becomes stronger.
It also improves communication across the company. Employees understand where the business is going, what priorities matter most, and how their work contributes to overall success.
How to Use the V/TO Successfully
The V/TO should not be created once and forgotten. It must be reviewed regularly during quarterly planning sessions, annual planning meetings, and leadership discussions.
Use it as a living document that guides strategy, accountability, and team alignment. The more consistently it is used, the more powerful it becomes.
Build Vision and Gain Traction
Businesses grow faster when they have both direction and discipline. The Vision/Traction Organizer provides both by connecting long-term strategy with daily execution.
When your team has clarity on the vision and discipline around execution, growth becomes intentional instead of accidental. That is the true power of EOS.